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A stadium – especially one that fits into an urban environment

A stadium – especially one that fits into an urban environment – can be profitable for a club and still have a beautiful marketing purpose. Valencia did not just implement affiliate advertising for the Amstel beer brand at the Mestalla stadium. But also made a special integration to this placement.

The branded advertisement on the fa̤ade is dedicated to the anniversary of the stadium (1923-2023). It also refers to the poster painted by the artist Federico Tarmo for the first match at the Mestalla. To connect the generations, we added the image of the player in the current form of the club. And for communication with the sponsor Рa bottle of Amstel!

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